Best Ads This Week Burger King, Specsavers, Amazon, and more. Hello, Time to get your ad fix straight into your veins. Here's the best ads this week: Ad Professor Original: Amazon Kindle Here's an ad I made for Amazon Kindle... Great ad: Burger King 🧪 Principle: Your Product > Survival Position yourself at the bottom of Maslow's hierarchy of needs. Burger King is the first thing you reach for after giving birth. Great ad: Specsavers 🧪 Principle: The Location Hack Specsavers putting a "Welcome...
12 days ago • 1 min read
Best Ads This Week New York Times, Guinness, Nixit, and more. Hello, Are you ready for another week of the best ads of all time? No? Then throw away your device now. Yes? Smart. Just scroll down. Let's go: Great ad: The New York Times 🧪 Principle: The Crazy Hook Adolf Hitler was a writer, scientist, war hero, art critic, vegetarian, billionaire, time MOTY 1938, orator and son. "Half-truths are lies too" Great ad: The Times Of India 🧪 Principle: The Shocking Metaphor Show them something they...
19 days ago • 1 min read
Best Ads This Week Nike, Mazda, Corona, and more. Hello, It's been a busy week in the Ad lab. But advertising never sleeps, and I don't either. Here's the best of creative, social media and Tiktok this week: Great ad: Colgate 🧪 Principle: 2 + 2 = ? Set up the ending... let them figure it out. "A lifetime of smiles" Great ad: Mazda 🧪 Principle: Show, Don't Tell Don't tell them how fast your car is, show them. Ad Professor Original: Corona Here's an ad I made... Social media ad: Netflix 🧪...
26 days ago • 1 min read
Best Ads This Week Hinge, FedEx, Adidas, and more. Hello, If you hate great ads, now is the time to leave and go back to your email inbox. Scroll down at your peril. You have been warned. Great ad: Hinge 🧪 Principle: Sell The Outcome Hinge running ads of the moments they had a partner -- and deleted Hinge. Selling the outcome. Great ad: FedEx 🧪 Principle: Simplicity At Scale Fedex showing how easy it is to send a parcel across the globe. Leave the difficulty with them. Ad Professor Original:...
about 1 month ago • 1 min read
Best Ads This Week Sennheiser, Aero Mexico, Audible, and more. Hello, The Ad Professor is back, and boy do I have the best ads for you this week. Are you sure you're ready? Let's go. Great ad: Sennheiser 🧪 Principle: The Overflowing Cup Not only do you not have to worry about battery life... The battery will last longer than yours. Great ad: Aero Mexico 🧪 Principle: The Real Why You're not selling a flight. You're selling visiting a loved one. Ad Professor Original: Audible Here's an ad I...
about 1 month ago • 1 min read
The 50 Most Creative Ads Here are the 30 most creative classic ads I've collected: 1. Vaseline Principle: Iconic Layering Use something iconic to stand your product on top of. 2. Range Rover Principle: Create An Exclusive Club Show them everybody else — and how you differ from them.The more expensive your product is, the more you have to do this. 3. Band Sports Principle: The Subtle Joke People love British humor because of how subtle it is. This is gold. 4. Keloptic Principle: POV hacking...
about 1 month ago • 5 min read
Best Ads This Week IKEA, Spotify, Specsavers, and more. Hello, It's still holiday season but The Professor never holidays. Too many ads to see! Here are the best 6 from the last week: Great ad: IKEA 🧪 Principle: Sell The Magic Moment Features of a bed = Emotionless Jumping on a comfy bed after a long day = Magic Moment. Great ad: Spotify 🧪 Principle: Unexpected Connection Step 1 - Find 2 polar extremes that share a mutual love Step 2 - Connect them in your ad Ad Professor Original: Specsavers...
about 2 months ago • 1 min read
Best Ads This Week Heinz, Volvo, Loop, and more. Hello, Are you ready for some great ads this week? I can’t hear you… Louder in the back. 3…2…1… Let’s go!!! Great ad: Heinz 🧪 Principle: Classical Conditioning Running out of ideas? Use the motion associated with your product. Great ad: Volvo 🧪 Principle: The Reverse Headline Step 1 - Confusing copy. Step 2 - Visualize how safe you are in the front and back seat. Step 3 - Aha moment. Ad Professor Original: Ryanair Here's an ad I made for...
about 2 months ago • 1 min read
Best Ads This Week MacBook, WMF Knives & Huel, and more. Hello, Are you ready for a fresh batch of the best ads of all time? This week won't disappoint. Here we go: Great ad: MacBook 🧪 Principle: The Strategic Punctuation This copy is genius. "Light years ahead." "Light." & "Years ahead." One full stop. Changes everything. Brilliant. Great ad: WMF Knives 🧪 Principle: Superman > Clark Kent 10x your USP to make the point clear in the customer's head. Don't show them Clark Kent. Show them...
2 months ago • 1 min read
