Best Ads This Week: Heinz, Gameboy, Google

Published about 2 months ago • 1 min read

Best Ads This Week

Heinz, Gameboy, Google, & more.

Hello,

Repeat after me:

What do we want? Great ads.

When do we want it? Now.

Scroll down and see.

Great ad: Heinz

🧪 Principle: Classical Conditioning

Find the habit that users have with your product -- but haven't said out loud.

Great ad: Gameboy (NSFW)

🧪 Principle: The Secret Wink

You can say what you can't say if you think hard enough.

Ad Professor Original: Google Drive

Here's an ad I made on my coffee break.

Social media ad: KitKat

🧪 Principle: Ride The Conversational Waves

KitKat reacting fast to insert their 'Take a Break' slogan into the Microsoft outage last Friday.

Social media ad: Huel

🧪 Principle: The Opportunity Cost

"Your Next Lunch" creates a new pricing anchor for your future meals.

Great copy from Huel.

Video ad: Movement Dynamic Fit

🧪 Principle: The Car Transition

Beautiful transition feature that's got me thinking of so many ad ideas.

Watch the full video here.

🧪 Let's Work Together

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"Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an art." – William Bernbach

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The Ad Professor

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Best Ads This Week: Heinz, Gameboy, Google