Best Ads This Week: IKEA, Spotify, Specsavers

Published 19 days ago • 1 min read

Best Ads This Week

IKEA, Spotify, Specsavers, and more.

Hello,

It's still holiday season but The Professor never holidays.

Too many ads to see!

Here are the best 6 from the last week:

Great ad: IKEA

🧪 Principle: Sell The Magic Moment

Features of a bed = Emotionless

Jumping on a comfy bed after a long day = Magic Moment.

Great ad: Spotify

🧪 Principle: Unexpected Connection

Step 1 - Find 2 polar extremes that share a mutual love

Step 2 - Connect them in your ad

Ad Professor Original: Specsavers

Here's an ad I made...

Social media ad: Imprint

🧪 Principle: Like X but for Y

Stand on the shoulders of giants.

It's like the X of X.

Social media ad: Spacegoods

🧪 Principle: Sell The Best Of Both Worlds

People think life has good news and bad news.

Create an advert that gives them the good news without the bad news.

TikTok ad: Mous

🧪 Principle: Extreme Hook Then Story

Step 1 - Get their attention with the most extreme product benefit

Step 2 - Explain why with the story

Step 3 - Once they've realised it was an ad, they've enjoyed it too much to care.

Watch the full video here.

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"It's not enough to be right, you have to be persuasively right." - Rory Sutherland

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And if you're looking for more marketing magic here are two of my favorite creators:

Marketing Examples by Harry Dry

Demand Curve by Neal O'Grady

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