Best Ads This Week: Sennheiser, Aero Mexico, Audible
Best Ads This WeekSennheiser, Aero Mexico, Audible, and more. β Hello, The Ad Professor is back, and boy do I have the best ads for you this week. Are you sure you're ready? Let's go. β
Great ad: Sennheiser
π§ͺ Principle: The Overflowing Cup Not only do you not have to worry about battery life... The battery will last longer than yours.
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Great ad: Aero Mexico
π§ͺ Principle: The Real Why You're not selling a flight. You're selling visiting a loved one.
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Ad Professor Original: Audible
Here's an ad I made... β β
Social media ad: Paloma Wool
π§ͺ Principle: User Interface Hacking Clever way to advertise "Fashion for every location"
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Social media ad: Petz Park
π§ͺ Principle: Customer vs. Non-Customer Show them a version without your product. Then show them a version with your product. Bonus points for cute dogs.
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TikTok ad: Primal Queen
π§ͺ Principle: EHook --> Story --> Sell H/T the great @landforce for putting this one on the radar. 17.9M organic views and 138K shares on this. Watch the full video here.β
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The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Best Ads This Week Hinge, FedEx, Adidas, and more. Hello, If you hate great ads, now is the time to leave and go back to your email inbox. Scroll down at your peril. You have been warned. Great ad: Hinge π§ͺ Principle: Sell The Outcome Hinge running ads of the moments they had a partner -- and deleted Hinge. Selling the outcome. Great ad: FedEx π§ͺ Principle: Simplicity At Scale Fedex showing how easy it is to send a parcel across the globe. Leave the difficulty with them. Ad Professor Original:...
The 50 Most Creative Ads Here are the 30 most creative classic ads I've collected: 1. Vaseline Principle: Iconic Layering Use something iconic to stand your product on top of. 2. Range Rover Principle: Create An Exclusive Club Show them everybody else β and how you differ from them.The more expensive your product is, the more you have to do this. 3. Band Sports Principle: The Subtle Joke People love British humor because of how subtle it is. This is gold. 4. Keloptic Principle: POV hacking...
Best Ads This Week IKEA, Spotify, Specsavers, and more. Hello, It's still holiday season but The Professor never holidays. Too many ads to see! Here are the best 6 from the last week: Great ad: IKEA π§ͺ Principle: Sell The Magic Moment Features of a bed = Emotionless Jumping on a comfy bed after a long day = Magic Moment. Great ad: Spotify π§ͺ Principle: Unexpected Connection Step 1 - Find 2 polar extremes that share a mutual love Step 2 - Connect them in your ad Ad Professor Original: Specsavers...