Best Ads This Week: Marvel, Surreal, Marc Jacobs
Best Ads This WeekMarvel, Surreal, Marc Jacobs, & more. β Hello, It's time to repeat my favorite saying: Early to bed, early to rise. Work like hell, and advertise. Are you ready for the best ads this week? Let's get into it: β
Great ad: Heinz x Marvel
π§ͺ Principle: Pop Culture Anchoring Step 1: Find something in pop culture that resembles your product Step 2: Anchor your product so everyone can't not associate the two. "Now you can't unsee it"
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Great ad: Surreal
π§ͺ Principle: The Handbrake Turn Step 1: Grab attention with hyper-specific inside language Step 2: Do a complete 180 and promote your product instead
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Ad Professor Original: McDonald's McCafe
Here's an ad I made on my coffee break (A McCafΓ© Premium Roast of course) β β
Social media ad: RIMOWA
π§ͺ Principle: Event Hijacking Clever olympics ad from RIMOWA. Whilst everyone is talking about the olympics, insert yourself into the conversation.
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Social media ad: Avaria Jewellery
π§ͺ Principle: Sell The Search Step 1 - Find out what customers are searching Step 2 - Use it in your ad
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TikTok ad: Marc Jacobs
π§ͺ Principle: The best ads don't look like ads You think it's a cooking ad. Until it's an ad for a Marc Jacobs Bag. This ad got 14M views on TikTok. Watch the full video here.
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The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Best Ads This Week Sennheiser, Aero Mexico, Audible, and more. Hello, The Ad Professor is back, and boy do I have the best ads for you this week. Are you sure you're ready? Let's go. Great ad: Sennheiser π§ͺ Principle: The Overflowing Cup Not only do you not have to worry about battery life... The battery will last longer than yours. Great ad: Aero Mexico π§ͺ Principle: The Real Why You're not selling a flight. You're selling visiting a loved one. Ad Professor Original: Audible Here's an ad I...
The 50 Most Creative Ads Here are the 30 most creative classic ads I've collected: 1. Vaseline Principle: Iconic Layering Use something iconic to stand your product on top of. 2. Range Rover Principle: Create An Exclusive Club Show them everybody else β and how you differ from them.The more expensive your product is, the more you have to do this. 3. Band Sports Principle: The Subtle Joke People love British humor because of how subtle it is. This is gold. 4. Keloptic Principle: POV hacking...
Best Ads This Week IKEA, Spotify, Specsavers, and more. Hello, It's still holiday season but The Professor never holidays. Too many ads to see! Here are the best 6 from the last week: Great ad: IKEA π§ͺ Principle: Sell The Magic Moment Features of a bed = Emotionless Jumping on a comfy bed after a long day = Magic Moment. Great ad: Spotify π§ͺ Principle: Unexpected Connection Step 1 - Find 2 polar extremes that share a mutual love Step 2 - Connect them in your ad Ad Professor Original: Specsavers...