Best Ads This WeekNescafe, The Lottery, Uber Eats, & more. โ Hello, To tell you the truth, I haven't been outside in years. Instead, Iโve been analyzing millions of adsโฆ and picked the best 6 for you this week: โ
Great ad: Santa Casa - Drink Drive Awareness
๐งช Principle: The Handbrake Turn Step 1 - Take them down one road (Make them think it's rain) Step 2 - Hit the handbrake by revealing what it was (Vodka)
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Great ad: Nescafe
๐งช Principle: Iconic Layering Use something iconic to stand your product on top of. โ โ
Ad Professor Original: The National Lottery
Here's an ad I made on my coffee break. โ โ
Social media ad: Marketing Land
๐งช Principle: The Angry Text Looks like a standard ad... And then you see the text message.
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Social media ad: Atloea
๐งช Principle: The Instagram Tag Use the Instagram tagging UX to highlight your features. โ โ
TikTok ad: Uber Eats
๐งช Principle: The Gamified Ad The more comments you get on ads, the better they perform. Uber Eats hacks getting comments by turning the ad into a game. Watch the full video here.
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And if you're looking for more marketing magic here are two of my favorite creators:
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โMarketing Examples by Harry Dry โ
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The best ads I've collected and the principles that made them scale.
Best Ads This Week Sennheiser, Aero Mexico, Audible, and more. Hello, The Ad Professor is back, and boy do I have the best ads for you this week. Are you sure you're ready? Let's go. Great ad: Sennheiser ๐งช Principle: The Overflowing Cup Not only do you not have to worry about battery life... The battery will last longer than yours. Great ad: Aero Mexico ๐งช Principle: The Real Why You're not selling a flight. You're selling visiting a loved one. Ad Professor Original: Audible Here's an ad I...
The 50 Most Creative Ads Here are the 30 most creative classic ads I've collected: 1. Vaseline Principle: Iconic Layering Use something iconic to stand your product on top of. 2. Range Rover Principle: Create An Exclusive Club Show them everybody else โ and how you differ from them.The more expensive your product is, the more you have to do this. 3. Band Sports Principle: The Subtle Joke People love British humor because of how subtle it is. This is gold. 4. Keloptic Principle: POV hacking...
Best Ads This Week IKEA, Spotify, Specsavers, and more. Hello, It's still holiday season but The Professor never holidays. Too many ads to see! Here are the best 6 from the last week: Great ad: IKEA ๐งช Principle: Sell The Magic Moment Features of a bed = Emotionless Jumping on a comfy bed after a long day = Magic Moment. Great ad: Spotify ๐งช Principle: Unexpected Connection Step 1 - Find 2 polar extremes that share a mutual love Step 2 - Connect them in your ad Ad Professor Original: Specsavers...