Best Ads This Week: Nescafe, The Lottery, Uber Eats

Published about 1 month ago • 1 min read

Best Ads This Week

Nescafe, The Lottery, Uber Eats, & more.

Hello,

To tell you the truth, I haven't been outside in years.

Instead, I’ve been analyzing millions of ads… and picked the best 6 for you this week:

Great ad: Santa Casa - Drink Drive Awareness

🧪 Principle: The Handbrake Turn

Step 1 - Take them down one road (Make them think it's rain)

Step 2 - Hit the handbrake by revealing what it was (Vodka)

Great ad: Nescafe

🧪 Principle: Iconic Layering

Use something iconic to stand your product on top of.

Ad Professor Original: The National Lottery

Here's an ad I made on my coffee break.

Social media ad: Marketing Land

🧪 Principle: The Angry Text

Looks like a standard ad...

And then you see the text message.

Social media ad: Atloea

🧪 Principle: The Instagram Tag

Use the Instagram tagging UX to highlight your features.

TikTok ad: Uber Eats

🧪 Principle: The Gamified Ad

The more comments you get on ads, the better they perform.

Uber Eats hacks getting comments by turning the ad into a game.

Watch the full video here.

🧪 Let's Work Together

Do you need help with your advertising?

Last year - 3 billion dollar companies had their best-performing adverts after working with me and my team.

If you're a company spending $50K+ on advertising per month and want to take things to the next level.

Apply here.

Apply Here

"Tell the truth, but make the truth fascinating" – David Ogilvy

If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪

I read every reply and it helps with my email score.

The Ad Professor

PS. If you've been forwarded this email, Subscribe here.

And if you're looking for more marketing magic here are two of my favorite creators:

Marketing Examples by Harry Dry

Demand Curve by Neal O'Grady

Best Ads This Week: Sennheiser, Aero Mexico, Audible

Best Ads This Week Sennheiser, Aero Mexico, Audible, and more. Hello, The Ad Professor is back, and boy do I have the best ads for you this week. Are you sure you're ready? Let's go. Great ad: Sennheiser 🧪 Principle: The Overflowing Cup Not only do you not have to worry about battery life... The battery will last longer than yours. Great ad: Aero Mexico 🧪 Principle: The Real Why You're not selling a flight. You're selling visiting a loved one. Ad Professor Original: Audible Here's an ad I...

5 days ago • 1 min read

Best Ads This Week: IKEA, Spotify, Specsavers

The 50 Most Creative Ads Here are the 30 most creative classic ads I've collected: 1. Vaseline Principle: Iconic Layering Use something iconic to stand your product on top of. 2. Range Rover Principle: Create An Exclusive Club Show them everybody else — and how you differ from them.The more expensive your product is, the more you have to do this. 3. Band Sports Principle: The Subtle Joke People love British humor because of how subtle it is. This is gold. 4. Keloptic Principle: POV hacking...

7 days ago • 5 min read

Best Ads This Week: IKEA, Spotify, Specsavers

Best Ads This Week IKEA, Spotify, Specsavers, and more. Hello, It's still holiday season but The Professor never holidays. Too many ads to see! Here are the best 6 from the last week: Great ad: IKEA 🧪 Principle: Sell The Magic Moment Features of a bed = Emotionless Jumping on a comfy bed after a long day = Magic Moment. Great ad: Spotify 🧪 Principle: Unexpected Connection Step 1 - Find 2 polar extremes that share a mutual love Step 2 - Connect them in your ad Ad Professor Original: Specsavers...

12 days ago • 1 min read

The Best Ads Breakdown

Best Ads This Week: Nescafe, The Lottery, Uber Eats