Best Ads This Week: AirPods, Uber Eats, James Blunt
Best Ads This WeekAirPods, Uber Eats, James Blunt, and more. โ Hello, Are you ready for a fresh batch of the best ads? This week won't disappoint. Here we go: โ
Ad Professor Original: AirPods Max
Here's an ad I made for AirPods Max... Last year - 3 separate billion-dollar companies had their best-performing adverts after working with me and my team. If you're a company spending $50K+ on advertising per month and want to take things to the next level. Apply here. โ
Great ad: Apple Music
๐งช Principle: Show, Don't Tell Don't tell your audience how it will work, show them.
โ โ
Great ad: Uber Eats
๐งช Principle: Turbo Contrast Rather than Uber Eats telling you what it does sell... They lean into it by showing you the few things they don't sell: Lightning, Leaning Tower of Pisa, Piranhas.
โ โ
Social media ad: Brez
๐งช Principle: The Past vs. The Future Show your audience their old version and their better new version.
โ โ
Social media ad: Work Vivo
๐งช Principle: The Swiss Army Knife of X Show them how versatile your product is using a Swiss army knife format. Very cool.
โ โ
Great TikTok ad: James Blunt
๐งช Principle: Call Out The Elephant In The Room If there's a common public opinion about you. Use it to your marketing advantage. This ad is brilliant. Watch the full video here. "To reach intelligent answers, you often need to ask really dumb questions."
- Rory Sutherland
โ โ If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji ๐งช โ The Ad Professor โ PS. If you've been forwarded this email, Subscribe here. |
The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Best Ads This Week Burger King, Specsavers, Amazon, and more. Hello, Time to get your ad fix straight into your veins. Here's the best ads this week: Ad Professor Original: Amazon Kindle Here's an ad I made for Amazon Kindle... Great ad: Burger King ๐งช Principle: Your Product > Survival Position yourself at the bottom of Maslow's hierarchy of needs. Burger King is the first thing you reach for after giving birth. Great ad: Specsavers ๐งช Principle: The Location Hack Specsavers putting a "Welcome...
Best Ads This Week New York Times, Guinness, Nixit, and more. Hello, Are you ready for another week of the best ads of all time? No? Then throw away your device now. Yes? Smart. Just scroll down. Let's go: Great ad: The New York Times ๐งช Principle: The Crazy Hook Adolf Hitler was a writer, scientist, war hero, art critic, vegetarian, billionaire, time MOTY 1938, orator and son. "Half-truths are lies too" Great ad: The Times Of India ๐งช Principle: The Shocking Metaphor Show them something they...
Best Ads This Week Nike, Mazda, Corona, and more. Hello, It's been a busy week in the Ad lab. But advertising never sleeps, and I don't either. Here's the best of creative, social media and Tiktok this week: Great ad: Colgate ๐งช Principle: 2 + 2 = ? Set up the ending... let them figure it out. "A lifetime of smiles" Great ad: Mazda ๐งช Principle: Show, Don't Tell Don't tell them how fast your car is, show them. Ad Professor Original: Corona Here's an ad I made... Social media ad: Netflix ๐งช...