Best Ads This WeekNike, Mazda, Corona, and more. โ Hello, It's been a busy week in the Ad lab. But advertising never sleeps, and I don't either. Here's the best of creative, social media and Tiktok this week: โ
Great ad: Colgate
๐งช Principle: 2 + 2 = ? Set up the ending... let them figure it out. "A lifetime of smiles" โ
Great ad: Mazda
๐งช Principle: Show, Don't Tell Don't tell them how fast your car is, show them. โ โ
Ad Professor Original: Corona
Here's an ad I made... โ โ
Social media ad: Netflix
๐งช Principle: The Script Tease Cool way to advertise an announcement from Netflix -- dropping an image of the script. โ โ
Social media ad: Runna
๐งช Principle: The Only Choice Create a mind map, with all answers leading to your product - the only choice. โ โ โ
Great TikTok ad: Nike
๐งช Principle: Inverse Social Media Whilst everyone on social media is crafting a perfect life... Nike leaning the other way by leaning into discomfort. Watch the full video here.
|
โ
Apply Here |
โ
โ
If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji ๐งช
โ
I read every reply and it helps with my email score.
โ
The Ad Professor
โ
PS. If you've been forwarded this email, Subscribe here.
The best ads I've collected and the principles that made them scale.
Best Ads This Week Burger King, Specsavers, Amazon, and more. Hello, Time to get your ad fix straight into your veins. Here's the best ads this week: Ad Professor Original: Amazon Kindle Here's an ad I made for Amazon Kindle... Great ad: Burger King ๐งช Principle: Your Product > Survival Position yourself at the bottom of Maslow's hierarchy of needs. Burger King is the first thing you reach for after giving birth. Great ad: Specsavers ๐งช Principle: The Location Hack Specsavers putting a "Welcome...
Best Ads This Week New York Times, Guinness, Nixit, and more. Hello, Are you ready for another week of the best ads of all time? No? Then throw away your device now. Yes? Smart. Just scroll down. Let's go: Great ad: The New York Times ๐งช Principle: The Crazy Hook Adolf Hitler was a writer, scientist, war hero, art critic, vegetarian, billionaire, time MOTY 1938, orator and son. "Half-truths are lies too" Great ad: The Times Of India ๐งช Principle: The Shocking Metaphor Show them something they...
Best Ads This Week Hinge, FedEx, Adidas, and more. Hello, If you hate great ads, now is the time to leave and go back to your email inbox. Scroll down at your peril. You have been warned. Great ad: Hinge ๐งช Principle: Sell The Outcome Hinge running ads of the moments they had a partner -- and deleted Hinge. Selling the outcome. Great ad: FedEx ๐งช Principle: Simplicity At Scale Fedex showing how easy it is to send a parcel across the globe. Leave the difficulty with them. Ad Professor Original:...