Best Ads This Week: New York Times, Guinness, Nixit
Best Ads This WeekNew York Times, Guinness, Nixit, and more. β Hello, Are you ready for another week of the best ads of all time? No? Then throw away your device now. Yes? Smart. Just scroll down. Let's go: β
Great ad: The New York Times
π§ͺ Principle: The Crazy Hook Adolf Hitler was a writer, scientist, war hero, art critic, vegetarian, billionaire, time MOTY 1938, orator and son. "Half-truths are lies too"
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Great ad: The Times Of India
π§ͺ Principle: The Shocking Metaphor Show them something they can't ignore. This metaphor for what a plastic bottle does to ocean life is powerful.
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Ad Professor Original: Guinness
Here's an ad I made... β β
Social media ad: Nixit
π§ͺ Principle: Use The Data It's hard to argue with facts.
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Social media ad: Hims
π§ͺ Principle: Sell The Dream Outcome Don't sell the features (Erections) Sell the dream outcome: Your best sex and her best sex.
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Great TikTok ad: Lunchly
π§ͺ Principle: The Absurd Idea Do something so ridiculous, it's hard to ignore. Stop the scroll. Watch the full video here.
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The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Best Ads This Week Burger King, Specsavers, Amazon, and more. Hello, Time to get your ad fix straight into your veins. Here's the best ads this week: Ad Professor Original: Amazon Kindle Here's an ad I made for Amazon Kindle... Great ad: Burger King π§ͺ Principle: Your Product > Survival Position yourself at the bottom of Maslow's hierarchy of needs. Burger King is the first thing you reach for after giving birth. Great ad: Specsavers π§ͺ Principle: The Location Hack Specsavers putting a "Welcome...
Best Ads This Week Nike, Mazda, Corona, and more. Hello, It's been a busy week in the Ad lab. But advertising never sleeps, and I don't either. Here's the best of creative, social media and Tiktok this week: Great ad: Colgate π§ͺ Principle: 2 + 2 = ? Set up the ending... let them figure it out. "A lifetime of smiles" Great ad: Mazda π§ͺ Principle: Show, Don't Tell Don't tell them how fast your car is, show them. Ad Professor Original: Corona Here's an ad I made... Social media ad: Netflix π§ͺ...
Best Ads This Week Hinge, FedEx, Adidas, and more. Hello, If you hate great ads, now is the time to leave and go back to your email inbox. Scroll down at your peril. You have been warned. Great ad: Hinge π§ͺ Principle: Sell The Outcome Hinge running ads of the moments they had a partner -- and deleted Hinge. Selling the outcome. Great ad: FedEx π§ͺ Principle: Simplicity At Scale Fedex showing how easy it is to send a parcel across the globe. Leave the difficulty with them. Ad Professor Original:...