Best Ads This Week: Burger King, Specsavers, Amazon
Best Ads This WeekBurger King, Specsavers, Amazon, and more. โ Hello, Time to get your ad fix straight into your veins. Here's the best ads this week: โ
Ad Professor Original: Amazon Kindle
Here's an ad I made for Amazon Kindle... โ โ
Great ad: Burger King
๐งช Principle: Your Product > Survival Position yourself at the bottom of Maslow's hierarchy of needs. Burger King is the first thing you reach for after giving birth.
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Great ad: Specsavers
๐งช Principle: The Location Hack Specsavers putting a "Welcome to Melbourne" ad at Sydney airport. Clever way of using the location to advertise their product.
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Social media ad: The League
๐งช Principle: The Reframe The League switching ''gold digger" to "goal digger" It's an exclusive dating app for people with "high standards". Smart.
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Social media ad: Brez
๐งช Principle: Gamification The more you consume our product, the higher the level you achieve.
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Great TikTok ad: Heinz
๐งช Principle: The 10x Comparison "Eating our beans increases your heart rate as much as seeing your loved ones." Watch the full video here.
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The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Best Ads This Week New York Times, Guinness, Nixit, and more. Hello, Are you ready for another week of the best ads of all time? No? Then throw away your device now. Yes? Smart. Just scroll down. Let's go: Great ad: The New York Times ๐งช Principle: The Crazy Hook Adolf Hitler was a writer, scientist, war hero, art critic, vegetarian, billionaire, time MOTY 1938, orator and son. "Half-truths are lies too" Great ad: The Times Of India ๐งช Principle: The Shocking Metaphor Show them something they...
Best Ads This Week Nike, Mazda, Corona, and more. Hello, It's been a busy week in the Ad lab. But advertising never sleeps, and I don't either. Here's the best of creative, social media and Tiktok this week: Great ad: Colgate ๐งช Principle: 2 + 2 = ? Set up the ending... let them figure it out. "A lifetime of smiles" Great ad: Mazda ๐งช Principle: Show, Don't Tell Don't tell them how fast your car is, show them. Ad Professor Original: Corona Here's an ad I made... Social media ad: Netflix ๐งช...
Best Ads This Week Hinge, FedEx, Adidas, and more. Hello, If you hate great ads, now is the time to leave and go back to your email inbox. Scroll down at your peril. You have been warned. Great ad: Hinge ๐งช Principle: Sell The Outcome Hinge running ads of the moments they had a partner -- and deleted Hinge. Selling the outcome. Great ad: FedEx ๐งช Principle: Simplicity At Scale Fedex showing how easy it is to send a parcel across the globe. Leave the difficulty with them. Ad Professor Original:...