Best Ads This Week: British Airways, Land Rover & Yeezy
Best Ads This WeekBritish Airways, Land Rover & Yeezy Hello, It's the Ad Professor. I managed to break the laws of physics this week. I spent 5 years in the space of one week studying ads. For you, it only felt like a week. Here's what I discovered: โ
Great ad: British Airways
๐งช Principle: A picture paints a 1,000 words "The world's fastest airline" London > Singapore in a blink of an eye. โ
Great ad: Land Rover
๐งช Principle: Break the 4th wall โ โ
Ad Professor Original: Spotify
Here's an ad I made this week... โ โ
Social media ad: Yeezy
๐งช Principle: The Minimalist Ad If a picture paints a 1,000 words -- a minimalist gif ad paints 10,000 words. โ โ
Social media ad: Felix
๐งช Principle: Make It Easy People are not scrolling social media to buy your product. Reduce all potential friction in their mind. โ
TikTok ad: Crocs
๐งช Principle: The Purple Cow Lead them down one alleyway... And then take a handbrake turn. Watch the full ad here.
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The Best Ads Breakdown
The best ads I've collected and the principles that made them scale.
Best Ads This Week Burger King, Specsavers, Amazon, and more. Hello, Time to get your ad fix straight into your veins. Here's the best ads this week: Ad Professor Original: Amazon Kindle Here's an ad I made for Amazon Kindle... Great ad: Burger King ๐งช Principle: Your Product > Survival Position yourself at the bottom of Maslow's hierarchy of needs. Burger King is the first thing you reach for after giving birth. Great ad: Specsavers ๐งช Principle: The Location Hack Specsavers putting a "Welcome...
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