Best Ads This WeekColgate, Parkrun, Domino's, and more. Hello, Are you ready for the best ads this week? I can’t hear you… Louder in the back. 3…2…1… Let’s go!!!
Ad Professor Original: Colgate
Here's an ad I made for Colgate... Last year - 3 separate billion-dollar companies had their best-performing adverts after working with me and my team. If you're a company spending $50K+ on advertising per month and want to take things to the next level. Apply here.
Great ad: Parkrun
🧪 Principle: Recommended By Experts Parkrun doing a campaign of doctor subscriptions for their weekly community running events. Brilliant.
Great ad: Domino's
🧪 Principle: Too Good To Save
Social media ad: Moode Prenatal Vitamins
🧪 Principle: The Contrast Effect Contrast something that would be absurd with a behavior they do regularly. Give them the AHA moment.
Social media ad: Calm
🧪 Principle: The Reddit Thread There's no harsher critic than the Reddit Crowd. The ultimate form of social proof.
Great TikTok ad: Marge Marasco Rentals
🧪 Principle: The Instant Scroll-Stopper You have 2 seconds to grab your audience's attention. Make it scroll-stopping. This TikTok got 1.5M views in 5 days. Watch the full video here. "An ad is finished only when you no longer can find a single element to remove." – Robert Fleege If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji 🧪 The Ad Professor PS. If you've been forwarded this email, Subscribe here. |
The best ads I've collected and the principles that made them scale.
Best Ads This Week AirPods, Uber Eats, James Blunt, and more. Hello, Are you ready for a fresh batch of the best ads? This week won't disappoint. Here we go: Ad Professor Original: AirPods Max Here's an ad I made for AirPods Max... Last year - 3 separate billion-dollar companies had their best-performing adverts after working with me and my team. If you're a company spending $50K+ on advertising per month and want to take things to the next level. Apply here. Great ad: Apple Music 🧪...
Best Ads This Week Burger King, Specsavers, Amazon, and more. Hello, Time to get your ad fix straight into your veins. Here's the best ads this week: Ad Professor Original: Amazon Kindle Here's an ad I made for Amazon Kindle... Great ad: Burger King 🧪 Principle: Your Product > Survival Position yourself at the bottom of Maslow's hierarchy of needs. Burger King is the first thing you reach for after giving birth. Great ad: Specsavers 🧪 Principle: The Location Hack Specsavers putting a "Welcome...
Best Ads This Week New York Times, Guinness, Nixit, and more. Hello, Are you ready for another week of the best ads of all time? No? Then throw away your device now. Yes? Smart. Just scroll down. Let's go: Great ad: The New York Times 🧪 Principle: The Crazy Hook Adolf Hitler was a writer, scientist, war hero, art critic, vegetarian, billionaire, time MOTY 1938, orator and son. "Half-truths are lies too" Great ad: The Times Of India 🧪 Principle: The Shocking Metaphor Show them something they...