Best Ads This Week: Colgate, Parkrun, Domino's


Best Ads This Week

Colgate, Parkrun, Domino's, and more.


Hello,

Are you ready for the best ads this week?

I can’t hear you… Louder in the back.

3…2…1… Let’s go!!!

Ad Professor Original: Colgate

Here's an ad I made for Colgate...

Last year - 3 separate billion-dollar companies had their best-performing adverts after working with me and my team.

If you're a company spending $50K+ on advertising per month and want to take things to the next level.

Apply here.

Great ad: Parkrun

🧪 Principle: Recommended By Experts

Parkrun doing a campaign of doctor subscriptions for their weekly community running events.

Brilliant.

Great ad: Domino's

🧪 Principle: Too Good To Save

Social media ad: Moode Prenatal Vitamins

🧪 Principle: The Contrast Effect

Contrast something that would be absurd with a behavior they do regularly.

Give them the AHA moment.

Social media ad: Calm

🧪 Principle: The Reddit Thread

There's no harsher critic than the Reddit Crowd.

The ultimate form of social proof.

Great TikTok ad: Marge Marasco Rentals

🧪 Principle: The Instant Scroll-Stopper

You have 2 seconds to grab your audience's attention. Make it scroll-stopping.

This TikTok got 1.5M views in 5 days.

Watch the full video here.


"An ad is finished only when you no longer can find a single element to remove." – Robert Fleege


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The Ad Professor

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The Best Ads Breakdown

The best ads I've collected and the principles that made them scale.

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