Best Ads This Week: Heinz, Volvo, Loop


Best Ads This Week

Heinz, Volvo, Loop, and more.


Hello,

Are you ready for some great ads this week?

I can’t hear you… Louder in the back.

3…2…1… Let’s go!!!

Great ad: Heinz

🧪 Principle: Classical Conditioning

Running out of ideas? Use the motion associated with your product.

Great ad: Volvo

🧪 Principle: The Reverse Headline

Step 1 - Confusing copy.

Step 2 - Visualize how safe you are in the front and back seat.

Step 3 - Aha moment.

Ad Professor Original: Ryanair

Here's an ad I made for Ryanair on a billboard in Pisa.

Social media ad: Loop

🧪 Principle: User Interface Hacking

Your mind sees this and wants to answer the phone.

Social media ad: McDonald's

🧪 Principle: The Calendar Product

McDonald's ad with the calendar looking like a Big Mac.

"You've earned it"

TikTok ad: Oatly

🧪 Principle: The Anti-Advertising Ad

The best ads don't look like ads.

Watch the full video here.


🧪 Let's Work Together

Do you need help with your advertising?

Last year - 3 billion dollar companies had their best-performing adverts after working with me and my team.

If you're a company spending $50K+ on advertising per month and want to take things to the next level.

Apply here.


"The best ideas come as jokes. Make your thinking as funny as possible." – David Ogilvy


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The Ad Professor

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And if you're looking for more marketing magic here are two of my favorite creators:

Marketing Examples by Harry Dry

Demand Curve by Neal O'Grady

The Best Ads Breakdown

The best ads I've collected and the principles that made them scale.

Read more from The Best Ads Breakdown

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