Best Ads This Week: MacBook, WMF Knives & Huel


Best Ads This Week

MacBook, WMF Knives & Huel, and more.


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Hello,

Are you ready for a fresh batch of the best ads of all time?

This week won't disappoint.

Here we go:

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Great ad: MacBook

๐Ÿงช Principle: The Strategic Punctuation

This copy is genius.

"Light years ahead."

"Light."

& "Years ahead."

One full stop. Changes everything. Brilliant.

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Great ad: WMF Knives

๐Ÿงช Principle: Superman > Clark Kent

10x your USP to make the point clear in the customer's head.

Don't show them Clark Kent. Show them Superman.

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Ad Professor Original: Audible

Here's an ad I made for Audible on the London Underground.

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Social media ad: Neutonic

๐Ÿงช Principle: The Crossed Out Problem

Step 1 - Show them the problem.

Step 2 - Cross it out now they have your product.

Social media ad: Huel

๐Ÿงช Principle: The Inner Voice

Step 1 - Use their inner nagging voice about their procrastination

Step 2 - Give them a quick fix to their procrastination

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TikTok ad: Mous

๐Ÿงช Principle: Entertain. Educate. Then Sell.

Watch the full video here.


๐Ÿงช Let's Work Together

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Last year - 3 billion dollar companies had their best-performing adverts after working with me and my team.

If you're a company spending $50K+ on advertising per month and want to take things to the next level.

Apply here.

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"The opposite of a good idea can also be a good idea." โ€“ Rory Sutherland

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If you enjoyed this, drop me a reply with what you liked, or just send me a test tube emoji ๐Ÿงช
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The Ad Professor

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And if you're looking for more marketing magic here are two of my favorite creators:

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โ€‹Marketing Examples by Harry Dry โ€‹

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โ€‹Demand Curve by Neal O'Gradyโ€‹

The Best Ads Breakdown

The best ads I've collected and the principles that made them scale.

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